Pylon Signs Overview
Pylon signs are an effective way to grab the attention of potential customers as they pass along street.
According to an article in Real Estate Weekly, “… signage – the first shopping center component that meets the customer’s eye – is among the most critical tools in successful marketing.
As such, it should be a priority when planning property upgrades on any scale”.
Research has shown:
- A new pole sign with the company’s name impacted revenues from 4.9% to 12.3%.
- One additional 144 square foot pole sign added $0.78 per transaction compared to the $0.06 per transaction for a standard wall sign at 36 square feet.
- The on-premise sign is the most efficient, most cost effective form of advertising available to a small business. In its most basic form, it has been shown to be responsible for bringing in as many as half of all new customers.
- On-premise signage provides both an invitation to the potential customer to stop, as well as enabling consumer memory and recall for future use. Effective signage can result in competitive advantage.
* Research provided by the signage foundation for communication excellence and the New York State Small Business Development Center and is not indicative of individual results.